This week, I had the pleasure to be part of the Andicom conference in Cartagena Colombia.
The conference is one of the biggest in South America and had a strong lineup of speakers including the President of Colombia, Iván Duque Márquez.
Besides it being a great networking event, two things stood out. Firstly, the massive Chinese presence at the conference, secondly the focus and mainly the concerns about AI. Read More...
MNE did an interview with me on digital transformation and how companies needs to refocus and change their perception of what it means to build sustainable competencies.
Find links to the interview (Apple Podcast or SoundCloud) here.
Earlier this Summer I joined the Global Social Media Awards in Prague and the Spark.me in Montenegro. Both really great events where I had a lot of good conversations with some of the world's biggest influencers. Here's my take on 3 basics that companies should consider before doing influencer marketing.
1. First and foremost, brands need to define their objective and really consider if that challenge is one that can be solved with an influencer collaboration.
Influencers are often approached by brands that just consider influencer channels as one-way publishing channels where they can place...
Oculus Quest is the newest Oculus VR headset and both Walmart and Amazon are already reporting that they have sold out.
I believe that the moment has arrived when VR moves from ‘disappointing’ to ‘very promising’ on the “hype curve” and in the next 6-12 months will reach an audience at scale.
Read here why I think that this headset will be the tipping point for VR.
Looking forward to be attending the China Digital Innovation summit in Shanghai. There's gonna be a great lineup and I am excited about getting update on everything from the latest developments in Chinese KOLs to AI, the increasing use of facial recognition and Chinese social commerce.
While the US government has threatened to close down their support to Honduras, I decided to go a bit against the prevailing current and accept an invite to take part in the biggest educational event in Honduras and meet as many Hondurans as I could in only 4 days.
The overall purpose was to take part in the conversations around the Orange Economy and give my contribution to how Honduras could benefit from the opportunities. Read more...
The first big project that I led at Viacom/MTV was a digital series called "The Birth of Queen Naija". MTV has had great success with the reality genre, teen moms, celebrities and of course music. So it seemed like the obvious choice to try and combine it all in one series about Queen Naija who's a YouTube, singer, Mom and during the shooting of the series, also about to have her second baby. Executive producers were Cory Midgaarden & Garth Bardsley who did an awesome job pulling it together.
One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a social commerce experience. It was launched during the London Fashion week and was the first time that LEGO did an AR shopping experience. It got a lot of attention from the press and ended up being a pretty solid digital experience.
The empty show room only featured a Snapcode that unlocked the AR experience.
I wasn't able to be part of the finalization of the project, but really happy about how it ended up.
In short, the objective of the project project was to