©2018 by Lars Silberbauer

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Conversation on Forbes.com

February 6, 2016

Recently I had the pleasure of having a conversation with Reggie Bradford, which made it to Forbes.com. The main topic of the conversation was customer experience and how businesses need to build capabilities that can enable them to create amazing customer experiences across a contantly growing number of touch points. 

Part of these capabilities are clearly the ability to become more real time in at least four different areas: 

  • Data and insights 

  • Content creation

  • Distribution/publishing 

  • Consumer engagement

You can access the full article here: www.forbes.com

 

http://www.forbes.com/sites/oracle/2016/01/25/transform-your-business-with-mobile-social-global-digital-marketing/#3980a66b3c17

 

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