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February 14, 2019

One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a social commerce experience. It was launched during the London Fashion week and was the first time that LEGO did an AR shopping experience. It got a lot of attention from the press and ended up being a pretty solid digital experience

The empty show room only featured a Snapcode that unlocked the AR experience. 


I wasn't able to be part of the finalization of the project, but really happy about how it ended up.

In short, the objective of the project project was to 

  • Reach a new and younger audie...

October 10, 2018

After 7 years at LEGO, I made the decision to join Viacom as their Senior Vice President of MTV Digital Studios, leading teams in New York and Los Angeles. Read more about why I decided to leave here.

September 28, 2018

I was fortunate to get invited to the Future of Marketing in the Dominican Republic. It was some awesome days. Great venue, amazing stage and the team and the crowd were even better. 

Can't wait to get back to the Dominicans!

 The lineup of speakers were good as well and I had the chance to spend some days with all of them. Truly an amazing group of people. 

September 12, 2018

The DRUM asked me and a couple of digital leaders about our opinion on Influencer Marketing. The topic was brought up because of the 'Scarlett Dixon Case' where an Influencer got a fairly big backlash for a commercial post about her typical morning. "Instagram is a ridiculous lie factory made to make us all feel inadequate." as one user on Twitter described it. 

In my opinion, Influencer collaborations are hyped and, in some cases, very overpriced, but it doesn’t change the fact that millions and millions of people all around the world are following and taking inspiration from Influencers. So yes, prices will be adjusted, and bran...

July 1, 2018

Interviewed by SkyNews during CeBit about how brands and companies can be able to stay relevant in the Digital Age. All companies are challenged by the speed of change, but if you are the company that is the best at adapting to change, then you will win.

April 5, 2018

Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging experience present on all relevant social platforms, connecting with millions of consumers and fans every single day. Here are 5 key things I’ve learned from the journey that we’ve been on as a team and as a company.

January 2, 2018

Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful place'. Meitu has 1.5bn unique-device-installs and 480 mio M.A.U globally, but the challenge is how to monetize such huge traffic while not disturbing user experience that Meitu always treasures the most, that will be the next biggest challenge for Meitu. I met with Peter Xu who’s Head of Branding at Meitu and got his thoughts on where Meitu should go next.

December 19, 2017

Lars Silberbauer has joined the board at #iamtheCODE. The movement mobilises governments, businesses and investors to support young women in STEAMD (Science, Technology, Engineering, Arts, Mathematics, and Design),  through learning how to code, creative learning and cracking problems. By 2030, the iamtheCODE movement will ensure that 1 Million women and girls have equal access to affordable and quality technical, vocational and tertiary education, including university

June 25, 2017

My Cannes Lions 2017 started pretty early this year with a big presentation on Sunday morning at the Forum stage.

September 7, 2016

Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without any issues, but this time my luck just ran out. 
To get your suitcase smashed once in a while is just the cost of doing business when you travel a lot. So that's also why I always use a Samsonite hardcases, because they tend to hold up even when they are being abused.
But want I did find interesting was the different responses I got, when I asked the airlines on Twitter and Instagram. I was literally just venting and I didn't expect them to solve my problem. But their respon...

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©2018 by Lars Silberbauer

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