©2018 by Lars Silberbauer

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New York based digital leader. Senior Vice President of Viacom Digital Studios.
International Speaker. 
Scandinavian by heart.
Ex-LEGO

After 7 years at LEGO, I made the decision to join Viacom as their Senior Vice President of Viacom Digital Studios, leading teams in New York and Los Angeles. I relocated from London to New York from October 1st. To leave a brand like LEGO is tough and I put down the reasons here

 

My role is to drive the MTV brand on digital and focus on the development of digital originals. Press release here 

My former role at LEGO was Senior Global Director of social media & Video at LEGO Group where I was responsible for the innovative toy company's global strategy and execution on social media, search and execution (paid and organic), YouTube channels, LEGO TV and the Chinese equivalent.

I built a global team of digital marketers in 5 different locations (London, Shanghai, Billund (Denmark), Los Angeles and Enfield (Massachusetts).

When I started at LEGO group there wasn’t even an official LEGO page on Facebook. Last Christmas, Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry and still in July 2016, Mediapost still ranks LEGO as the most engaging brand in the world on social media. 

I've been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.

In 2014 I launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels which has reached more than 1 billion views.

Before joining LEGO Group I've worked for 10 years in the digital and broadcast media industry as digital strategist connecting traditional broadcasting with digital experiences. Later on, I worked as creative manager heading up a team of designers and developers creating the illumination of the Danish Radio Concerthouse build by the French architect Jean Nouvel.  

I started my career in digitial working with webdevelopment and user research in New York and I hold a BA & MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Speeches and Presentations

I enjoy doing presentations at events or conferences. It's a great way to get feedback on ideas and it's always a great way to connect with innovative thinkers and practitioners.  

Here's a couple of examples og presentations from previous occasions. 

Feel free to contact me for more information. 

Media:

 

Other Conferences and events