Lars SILBERBAUER

…was just one of many terrifying life stories and memories shared with me when I spent a week in the Kakuma refugee camp. I was there to meet, learn from and teach young women and girls who all live in Northern Kenya, very far from the beaten tourist track and close to the border of Uganda, South Sudan and Ethiopia.

When you touch down at the small airstrip in Kakuma, you immediately experience how brutal and unforgiving nature is in this part of Africa. It’s really dry, like REALLY REALLY dry; there’s almost no vegetation, malaria is endemic and, as the Security Officer told us at the security briefing, “Don’t let the cobras spit...

Very excited about going to the Guatemala Innovation Forum next week.

There is so much happening in this part of the world at the moment.

I have been in Honduras, Colombia and now Guatemala just this year and it's been amazing experiences all of them. 

More information and tickets here

Thanks to Pronacom for the invite and collaboration!

A very busy fall is ahead. I have a very exciting lineup of events that I am looking forward to participate in. Check out the gallery! 

This week, I had the pleasure to be part of the Andicom conference in Cartagena Colombia.  The conference is one of the biggest in South America and had a strong lineup of speakers including the President of Colombia, Iván Duque Márquez. Besides it being a great networking event, two things stood out. Firstly, the massive Chinese presence at the conference, secondly the focus and mainly the concerns about AI. Read More...

MNE did an interview with me on digital transformation and how companies needs to refocus and change their perception of what it means to build sustainable competencies. Find links to the interview (Apple Podcast or SoundCloud) here.

Earlier this Summer I joined the Global Social Media Awards in Prague and the Spark.me in Montenegro. Both really great events where I had a lot of good conversations with some of the world's biggest influencers. Here's my take on 3 basics that companies should consider before doing influencer marketing. 1. First and foremost, brands need to define their objective and really consider if that challenge is one that can be solved with an influencer collaboration. Influencers are often approached by brands that just consider influencer channels as one-way publishing channels where they can place...

Oculus Quest is the newest Oculus VR headset and both Walmart and Amazon are already reporting that they have sold out. I believe that the moment has arrived when VR moves from ‘disappointing’ to ‘very promising’ on the “hype curve” and in the next 6-12 months will reach an audience at scale. Read here why I think that this headset will be the tipping point for VR.

Looking forward to be attending the China Digital Innovation summit in Shanghai. There's gonna be a great lineup and I am excited about getting update on everything from the latest developments in Chinese KOLs to AI, the increasing use of facial recognition and Chinese social commerce. 

Conference venue: Marriott Parkview, 333 Guang Zhong Road, Jing'an District. Shanghai. 

For more information and registration either DM me or Cloris on +86 159 2170 7014 

While the US government has threatened to close down their support to Honduras, I decided to go a bit against the prevailing current and accept an invite to take part in the biggest educational event in Honduras and meet as many Hondurans as I could in only 4 days. The overall purpose was to take part in the conversations around the Orange Economy and give my contribution to how Honduras could benefit from the opportunities. Read more...

The first big project that I led at Viacom/MTV was a digital series called "The Birth of Queen Naija". MTV has had great success with the reality genre, teen moms, celebrities and of course music. So it seemed like the obvious choice to try and combine it all in one series about Queen Naija who's a YouTube, singer, Mom and during the shooting of the series, also about to have her second baby. Executive producers were Cory Midgaarden & Garth Bardsley who did an awesome job pulling it together. 

Trailer

Episode 1

Episode 2

Episode 3