Chinese App: "We'll Make the World a More Beautiful Place"
Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac
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Cannes Lions 2017
My Cannes Lions 2017 started pretty early this year with a big presentation on Sunday morning at the Forum stage.
Oreo Sets a Dangerous Precedent for Real-time Marketing
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.
Sailing the Seas of Social Media…
The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the unpredictable, ever-changing ocean that is social media. There are two ways of doing marketing, the traditional way and the social way. The traditional way can be compared to launching a rocket ship where social media marketing is more comparable to negotiating the wind in with a sailboat. In traditional marketing you plan and estimate and in th
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