Lars SILBERBAUER

I was fortunate to get invited to the Future of Marketing in the Dominican Republic. It was some awesome days. Great venue, amazing stage and the team and the crowd were even better. Can't wait to get back to the Dominicans! The lineup of speakers were good as well and I had the chance to spend some days with all of them. Truly an amazing group of people. #DigitalMarketing #Conferences

The DRUM asked me and a couple of digital leaders about our opinion on Influencer Marketing. The topic was brought up because of the 'Scarlett Dixon Case' where an Influencer got a fairly big backlash for a commercial post about her typical morning. "Instagram is a ridiculous lie factory made to make us all feel inadequate." as one user on Twitter described it. In my opinion, Influencer collaborations are hyped and, in some cases, very overpriced, but it doesn’t change the fa

Interviewed by SkyNews during CeBit about how brands and companies can be able to stay relevant in the Digital Age. All companies are chall

Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac

The Danish Marketing magazine "Markedsføring" each year publish a list of the most influential marketeers in Denmark called the M-List. This year both my Brother Klaus Silberbauer and myself made it to the list. He is partner and co-founder of the digital strategy agency "Think! Digital". He is an extremely talented guy so makes me proud to be on the list together with him. #DigitalMarketing

The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the unpredictable, ever-changing ocean that is social media. ​ There are two ways of doing marketing, the traditional way and the social way. The traditional way can be compared to launching a rocket ship where social media marketing is more comparable to negotiating the wind in with a sailboat. In traditional marketing you plan and estimate and in th

A conversation with Ivan Fernandes, MediaCom's Global Director for Social Media Technology, and myself became a longer piece on the challenges and benefits of social media. Download the PDF version from MediaCom's site here or ----------------- ​LEGO is very successful in social media which any search on Youtube or Flickr clearly shows. The company's first Social Media Strategist, Lars Silberbauer, explains how the company will evolve its use of social media tools even furthe