Lars SILBERBAUER

One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a social commerce experience. It was launched during the London Fashion week and was the first time that LEGO did an AR shopping experience. It got a lot of attention from the press and ended up being a pretty solid digital experience. The empty show room only featured a Snapcode that unlocked the AR experience. I wasn't able to be part of the fina

After 7 years at LEGO, I made the decision to join Viacom as their Senior Vice President of MTV Digital Studios, leading teams in New York a

Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging ex

My Cannes Lions 2017 started pretty early this year with a big presentation on Sunday morning at the Forum stage.

The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the unpredictable, ever-changing ocean that is social media. ​ There are two ways of doing marketing, the traditional way and the social way. The traditional way can be compared to launching a rocket ship where social media marketing is more comparable to negotiating the wind in with a sailboat. In traditional marketing you plan and estimate and in th