Lars SILBERBAUER

Earlier this Summer I joined the Global Social Media Awards in Prague and the Spark.me in Montenegro. Both really great events where I had a

Looking forward to be attending the China Digital Innovation summit in Shanghai. There's gonna be a great lineup and I am excited about getting update on everything from the latest developments in Chinese KOLs to AI, the increasing use of facial recognition and Chinese social commerce. Conference venue: Marriott Parkview, 333 Guang Zhong Road, Jing'an District. Shanghai. For more information and registration either DM me or Cloris on +86 159 2170 7014 #conference #socialmedia

One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a social commerce experience. It was launched during the London Fashion week and was the first time that LEGO did an AR shopping experience. It got a lot of attention from the press and ended up being a pretty solid digital experience. The empty show room only featured a Snapcode that unlocked the AR experience. I wasn't able to be part of the fina

The DRUM asked me and a couple of digital leaders about our opinion on Influencer Marketing. The topic was brought up because of the 'Scarlett Dixon Case' where an Influencer got a fairly big backlash for a commercial post about her typical morning. "Instagram is a ridiculous lie factory made to make us all feel inadequate." as one user on Twitter described it. In my opinion, Influencer collaborations are hyped and, in some cases, very overpriced, but it doesn’t change the fa

Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging ex

Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac

Lars Silberbauer has joined the board at #iamtheCODE. The movement mobilises governments, businesses and investors to support young women in

Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without any issues, but this time my luck just ran out. To get your suitcase smashed once in a while is just the cost of doing business when you travel a lot. So that's also why I always use a Samsonite hardcases, because they tend to hold up even when they are being abused. But want I did find interesting was the different responses I got, when

Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37 million times. It was shortlisted twice for Cannes Lions, received a Shorty Award and numerous other awards. It was definitely one of my most favorite projects ever and was very pleased to see how it was received by the target group. Read more on https://www.facebook.com/business/success/lego #Facebook #SocialMedia #Kronkiwongi

Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.