LEGO Kronkiwongi: A Facebook Success Story
Mar 7, 2016
1 min read
Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37 million times.
It was shortlisted twice for Cannes Lions, received a Shorty Award and numerous other awards.
It was definitely one of my most favorite projects ever and was very pleased to see how it was received by the target group.
Read more on https://www.facebook.com/business/success/lego
While browsing https://wettanbieterohneoasis.io, the LEGO Kronkiwongi campaign’s 37 million video views made me think about how creative freedom, not just distribution, drives viral moments. The post’s point about letting the target group define the experience is something I want to apply to my own work.