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Happy Holiplay

Happy Holiplay was an award winning social media campaign we did to make more families play with LEGO bricks together and to use their creativity and imagination to 'brickment' reality.

It was build on the two pillars of social needs: Fun of playing together and the pride of Creation.

Thousands of images were shared by parents who were building with their kids and creating new LEGO and reality mashups

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