New role: Global Head of Brand, Marketing and Digital at the OIympics (IOC)

Going into a year with the Olympic Games in Tokyo, shortly after the Paralympics and the the Beijing Winter Olympics there couldn't be a more exciting and challenging time to join the IOC and the Olympic movement.

I have always been fascinated by the Olympics and been a huge fan so the opportunity to be involved was something I just couldn't pass on.

I'm moving the base from New York and to Europe. I will be working partly in Lausanne (Switzerland) and Madrid (Spain) and when COVID permits, be on the ground in Tokyo and Beijing.

The Olympic Rings

The IOC Head Quarter in Lausanne. Awesome building created by the Danish architects 3XNielsen.