The Impact of covid19 on marketing and businesses
Jun 7, 2020
1 min read
Updated: Jun 8, 2020
To support the International Red Cross and their work in Latin America, I did this short briefing on the impact of COVID19 on marketing and businesses. I share my point of view on the short and long term impact. It was a small part of the ADEN International Business school event that 50,000 people joined online. We helped raise a significant amount of money for the International Red Cross and their COVID19 related work in a region that is still heavily impacted by the pandemic. Always happy to get feedback in the comments or on social media.
While checking https://eutellerkasino.net earlier, your observation that the short-term scramble often overshadows long-term strategy really hit me. We spent the first months of the pandemic just firefighting, but the real lesson was how quickly customer habits shifted permanently. And seeing you use the Red Cross event to actually do something concrete made me think about how brands can combine purpose and agility.