The Official Film For the 2022 Beijing Olympic Winter Games
We've worked closely with Uncommon Creative Studio and Director Salomon Ligthelm to create the official film for the Olympic Winter Games.
Every Rise, Every Fall, Every Victory — We’re In It Together
The film highlights the power of solidarity the Olympics offers, and spotlights the relationship between Olympians and their supporters across the world as they mirror the athletes’ movements, demonstrating the impact of this human connection and that belief of others power people.
It forms a part of the IOC’s “Stronger Together” campaign, which highlights the IOC’s belief in solidarity and the power of sport and the Olympics to unite people and communities across the globe, joining a film released previously voiced by three-times Olympic medallist Lindsey Vonn.
You can watch Every Rise, Every Fall, Every Victory — We’re In It Together above and catch the Olympic Winter Games Beijing 2022 from February 4 to February 20.
While reading this on https://visamastercardcasino.com, the way the film mirrors supporters' movements to the athletes' every gesture really hit me—it’s such a visceral way to show that belief isn’t passive. I remember watching the 2018 Games with my family and feeling that same invisible thread during the relay races, even from thousands of miles away. That “Stronger Together” message lands harder when you see it physically embodied like that.