Lars SILBERBAUER

The VisitPortugal conference in Lisbon brought together an inspiring group of people dedicated to promoting Portugal’s tourism and culture. Delivering my keynote in such a dynamic setting was a highlight of the trip. I shared insights on innovation and growth

Lars Silberbauer joined Goldman Sachs in the role of Operating Partner and Value Accelerator Advisor.

AI is transforming marketing at incredible speed, but consumer trust is falling even faster. With most people struggling to tell what’s real, brands face a new challenge: proving their authenticity. The winners of the next decade won’t be the ones producing the most AI content, but the ones building clarity, transparency, and trust.

Peek behind the fence of Tesla’s wild new LA project: a retro diner, drive-in cinema, and EV charging station all in one. It’s bold, bizarre, and could change how we think about brand spaces forever.