Lars Silberbauer Jan 16 1 min New role: Global Head of Brand, Marketing and Digital at the OIympics (IOC) Going into a year with the Olympic Games in Tokyo, shortly after the Paralympics and the the Beijing Winter Olympics there couldn't be a ...
Lars Silberbauer Oct 13, 2020 1 min Google Think Global Livestreams Google Think Global livestream interview about developing global marketing campaigns.
Lars Silberbauer Jun 7, 2020 1 min The Impact of covid19 on marketing and businesses To support the Red Cross and their work in Latin America, I did this short briefing on the impact of COVID19 on marketing and businesses.
Lars Silberbauer Feb 9, 2020 1 min MARCH 2020: Keynotes & Events My program for events in March is busy but exciting. Dubai, Zagreb, Moscow and Lima in just 10 days.
Lars Silberbauer Nov 25, 2019 4 min “Someone shot My three sisters. Their crime? They Just wanted to go to school.” I was in the Kakuma refugee camp in Northern Kenya. to meet, learn from and teach young women and girls. Here's my impressions.
Lars Silberbauer Sep 13, 2019 2 min Colombia, China and the Impact of AI This week, I had the pleasure to be part of the Andicom conference in Cartagena Colombia. The conference is one of the biggest in South Ame
Lars Silberbauer Jul 24, 2019 1 min MNE Podcast Interview on Digital Transformation MNE did an interview with me on digital transformation and how companies needs to refocus and change their perception of what it means to bu
Lars Silberbauer Jul 10, 2019 3 min Influencer Marketing Essentials Earlier this Summer I joined the Global Social Media Awards in Prague and the Spark.me in Montenegro. Both really great events where I had a
Lars Silberbauer Jun 14, 2019 2 min Why Oculus Quest is a Game Changer in Virtual Reality Oculus Quest is the newest Oculus VR headset and both Walmart and Amazon are already reporting that they have sold out. I believe that the
Lars Silberbauer May 13, 2019 1 min China Digital Innovation Summit Looking forward to be attending the China Digital Innovation summit in Shanghai. There's gonna be a great lineup and I am excited about g...
Lars Silberbauer May 9, 2019 3 min The Orange Economy & the Future of Honduras While the US government has threatened to close down their support to Honduras, I decided to go a bit against the prevailing current and acc
Lars Silberbauer Mar 13, 2019 1 min The Birth of Queen Naija The first big project that I led at Viacom/MTV was a digital series called "The Birth of Queen Naija". MTV has had great success with the...
Lars Silberbauer Feb 14, 2019 1 min SnapChat & LEGO Fashion Project One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a socia...
Lars Silberbauer Oct 10, 2018 4 min Goodbye LEGO and London, Hello MTV and New York! After 7 years at LEGO, I made the decision to join Viacom as their Senior Vice President of MTV Digital Studios, leading teams in New York a
Lars Silberbauer Sep 28, 2018 1 min Future of Advertising in the Dominican Republic I was fortunate to get invited to the Future of Marketing in the Dominican Republic. It was some awesome days. Great venue, amazing stage...
Lars Silberbauer Sep 12, 2018 2 min My Opinion on the State of Influencer Marketing 2018 The DRUM asked me and a couple of digital leaders about our opinion on Influencer Marketing. The topic was brought up because of the 'Sca...
