LEGO Group is Still the Most Digital Engaging Brand
There's a lot of different ways to measure digital engagement. The Digital Engagement Index (DEI) benchmarks digital consumer engagement...
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News
LEGO Kronkiwongi: A Facebook Success Story
Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37...
Conversation on Forbes.com
Recently I had the pleasure of having a conversation with Reggie Bradford, which made it to Forbes.com. The main topic of the...
Silberbros on the M-List
The Danish Marketing magazine "Markedsføring" each year publish a list of the most influential marketeers in Denmark called the M-List....
Oreo Sets a Dangerous Precedent for Real-time Marketing
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.
Presentation at Engage in Prague
Great experience at Engage in Prague. Really good speakers, great venue and amazing hospitality and friendliness from the crew behind the...
Holmes Report: Top Innovator 25
Really pleased to be mentioned on Holmes Report The Innovator 25: "Our first Innovator 25 class in EMEA takes a glimpse at our industry’s...
Real Time Marketing Academy / Shorty Awards
I've joined the Real-Time Academy of Short Form Arts & Sciences also known as the Shorty Awards. I will join the Marketing Jury...
Sailing the Seas of Social Media…
The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the...
Happy Holiplay
Happy Holiplay was an award winning social media campaign we did to make more families play with LEGO bricks together and to use their...
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