Lars SILBERBAUER

Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without...

There's a lot of different ways to measure digital engagement. The Digital Engagement Index (DEI) benchmarks digital consumer engagement...

Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37...

Recently I had the pleasure of having a conversation with Reggie Bradford, which made it to Forbes.com. The main topic of the...

The Danish Marketing magazine "Markedsføring" each year publish a list of the most influential marketeers in Denmark called the M-List....

Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.

Great experience at Engage in Prague. Really good speakers, great venue and amazing hospitality and friendliness from the crew behind the...

Really pleased to be mentioned on Holmes Report The Innovator 25: "Our first Innovator 25 class in EMEA takes a glimpse at our industry’s...

I've joined the Real-Time Academy of Short Form Arts & Sciences also known as the Shorty Awards. I will join the Marketing Jury...

The days of ‘fire-and-forget’ marketing campaigns are numbered. It’s time to take control of your brand’s marketing success in the...