Lars SILBERBAUER

Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging ex

Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac

Lars Silberbauer has joined the board at #iamtheCODE. The movement mobilises governments, businesses and investors to support young women in

My Cannes Lions 2017 started pretty early this year with a big presentation on Sunday morning at the Forum stage.

Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without...

There's a lot of different ways to measure digital engagement. The Digital Engagement Index (DEI) benchmarks digital consumer engagement...

Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37...

Recently I had the pleasure of having a conversation with Reggie Bradford, which made it to Forbes.com. The main topic of the...

The Danish Marketing magazine "Markedsføring" each year publish a list of the most influential marketeers in Denmark called the M-List....

Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.