5 Secrets Behind the LEGO Social Media Success
Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging ex
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News
Chinese App: "We'll Make the World a More Beautiful Place"
Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac
Now Board Member at #iamtheCODE
Lars Silberbauer has joined the board at #iamtheCODE. The movement mobilises governments, businesses and investors to support young women in
Cannes Lions 2017
My Cannes Lions 2017 started pretty early this year with a big presentation on Sunday morning at the Forum stage.
How to do (and not to do) Airport Customer Service on Social Media
Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without...
LEGO Group is Still the Most Digital Engaging Brand
There's a lot of different ways to measure digital engagement. The Digital Engagement Index (DEI) benchmarks digital consumer engagement...
LEGO Kronkiwongi: A Facebook Success Story
Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37...
Conversation on Forbes.com
Recently I had the pleasure of having a conversation with Reggie Bradford, which made it to Forbes.com. The main topic of the...
Silberbros on the M-List
The Danish Marketing magazine "Markedsføring" each year publish a list of the most influential marketeers in Denmark called the M-List....
Oreo Sets a Dangerous Precedent for Real-time Marketing
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.
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