SnapChat & LEGO Fashion Project
One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a...
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News
Goodbye LEGO and London, Hello MTV and New York!
After 7 years at LEGO, I made the decision to join Viacom as their Senior Vice President of MTV Digital Studios, leading teams in New York a
Future of Advertising in the Dominican Republic
I was fortunate to get invited to the Future of Marketing in the Dominican Republic. It was some awesome days. Great venue, amazing stage...
My Opinion on the State of Influencer Marketing 2018
The DRUM asked me and a couple of digital leaders about our opinion on Influencer Marketing. The topic was brought up because of the...
On SkyNews: Staying Relevant in the Digital Age
Interviewed by SkyNews during CeBit about how brands and companies can be able to stay relevant in the Digital Age.
All companies are chall
5 Secrets Behind the LEGO Social Media Success
Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging ex
Chinese App: "We'll Make the World a More Beautiful Place"
Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac
Now Board Member at #iamtheCODE
Lars Silberbauer has joined the board at #iamtheCODE. The movement mobilises governments, businesses and investors to support young women in
Cannes Lions 2017
My Cannes Lions 2017 started pretty early this year with a big presentation on Sunday morning at the Forum stage.
How to do (and not to do) Airport Customer Service on Social Media
Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without...
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