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News


Keynote Highlights and Culinary Delights in Beautiful Lisbon
The VisitPortugal conference in Lisbon brought together an inspiring group of people dedicated to promoting Portugal’s tourism and culture. Delivering my keynote in such a dynamic setting was a highlight of the trip. I shared insights on innovation and growth


What I Saw Behind Tesla’s LA Fence Blew My Mind (and It’s Not a Car)
Peek behind the fence of Tesla’s wild new LA project: a retro diner, drive-in cinema, and EV charging station all in one. It’s bold, bizarre, and could change how we think about brand spaces forever.


On Rory Sutherland's Podcast 'On Brand'
Very happy to have been invited on ALF & Rory Sutherland's podcast 'On Brand' Rory and I had a great chat about the future of marketing...


The Tokyo Olympics
The Olympic Games in Tokyo was an amazing experience. It was the most digitally engaged games ever and something I will never forget.
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