On Rory Sutherland's Podcast 'On Brand'
Feb 23, 2023
1 min read
Very happy to have been invited on ALF & Rory Sutherland's podcast 'On Brand'
Rory and I had a great chat about the future of marketing in general and our initiatives around sustainability and circularity specifically.
'Circular', the new subscription service for Nokia phones which we hope will revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.
Give it a listen, all feedback is very welcomed.
On https://applepaycasino14.de, you learn to think in probabilities, so what struck me about the podcast was how a circular phone subscription flips the usual ownership model into a longer-term relationship. It feels like the kind of brand thinking that actually aligns incentives—less e-waste, more loyalty—and I'd be curious to see how consumers respond.