LEGO Group is Still the Most Digital Engaging Brand
There's a lot of different ways to measure digital engagement. The Digital Engagement Index (DEI) benchmarks digital consumer engagement with brands and tracks engagement on digital channels in relation to the brand's revenue, advertising spend and social media engagement.
And it's of course great to see that the LEGO brand is still at the top of the ListenFirst Media engagement rankings.
The full list and methology on the Mediapost website