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Conversation on

Recently I had the pleasure of having a conversation with Reggie Bradford, which made it to The main topic of the conversation was customer experience and how businesses need to build capabilities that can enable them to create amazing customer experiences across a contantly growing number of touch points.

Part of these capabilities are clearly the ability to become more real time in at least four different areas:

  • Data and insights

  • Content creation

  • Distribution/publishing

  • Consumer engagement

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