Real Time Marketing Academy / Shorty Awards
Jan 29, 2015
1 min read
I've joined the Real-Time Academy of Short Form Arts & Sciences also known as the Shorty Awards. I will join the Marketing Jury responsible for judging entries in the Shorty Awards for brands, agencies and organizations.
Thanks to Shorty Awards for inviting me, it's a pleasure to take part.
https://sofortcasinos.com crossed my mind while reading about real-time marketing, since both live campaigns and instant-play games depend on immediate clarity rather than just being quick. Judging brand and agency entries for the Shortys sounds like a constant test of whether a response could only have worked in that exact moment. I’ve noticed the same in my own feeds: the posts that stick are usually the ones that read the room, not the ones that posted first.